{"id":351,"date":"2023-10-12T10:55:36","date_gmt":"2023-10-12T10:55:36","guid":{"rendered":"https:\/\/www.beglobal.co.za\/blog\/?p=351"},"modified":"2023-10-12T10:55:37","modified_gmt":"2023-10-12T10:55:37","slug":"why-you-need-to-add-shoppable-videos-to-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.beglobal.co.za\/blog\/why-you-need-to-add-shoppable-videos-to-your-marketing-strategy\/","title":{"rendered":"Why You Need To Add Shoppable Videos To Your Marketing Strategy?"},"content":{"rendered":"\n<p>You&#8217;re browsing through your social media feed when you come across an intriguing video.&nbsp;<\/p>\n\n\n\n<p>It starts playing automatically, immediately grabbing your attention. You watch as an influencer shows off the latest fashion pieces and accessories.&nbsp;<\/p>\n\n\n\n<p>The clothes and jewelry look so stylish &#8211; you&#8217;d love to buy some for yourself. Then, just as you&#8217;re thinking this, a button pops up on the screen allowing you to instantly purchase the items.&nbsp;<\/p>\n\n\n\n<p>Without pausing the video or switching apps, you can click and complete your order in seconds.&nbsp;<\/p>\n\n\n\n<p>This is an example of a shoppable video. These interactive videos are revolutionizing shopping in the digital age.&nbsp;<\/p>\n\n\n\n<p>Read on to find out what exactly are shoppable videos, and why are they so important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is a Shoppable Video?<\/strong><\/h2>\n\n\n\n<p>A shoppable video is a video that allows viewers to directly purchase products featured in the video.&nbsp;<\/p>\n\n\n\n<p>The video has interactive elements embedded within it, like clickable buttons, that take you to a checkout page.&nbsp;<\/p>\n\n\n\n<p>Some common examples of shoppable videos are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product demos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A video shows someone demonstrating or reviewing a product. Clickable buttons pop up to allow you to buy the product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fashion lookbooks<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An influencer models different outfits and accessories. You can click on the items to add them to your cart.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unboxing videos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A YouTuber unboxes a product on camera. Buttons appear so you can order it too.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tutorials<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A content creator teaches you how to create something. The materials and tools they use can be purchased instantly.<\/p>\n\n\n\n<p>The interactive buttons are typically overlaid on the video or slide up from the bottom. This allows the video and shopping experience to happen simultaneously.&nbsp;<\/p>\n\n\n\n<p>You don&#8217;t have to interrupt your viewing to go elsewhere to make a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Are Shoppable Videos Important?&nbsp;<\/strong><\/h2>\n\n\n\n<p>There are a few key reasons why shoppable videos are so valuable in e-commerce today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Drive Purchases<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Shoppable videos lead to higher conversion rates. In the age of online shopping, you want to remove as much friction from the buying process as possible.&nbsp;<\/p>\n\n\n\n<p>Shoppable videos make it incredibly easy for inspired viewers to become paying customers in just a click or two.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Provide a Seamless Experience<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Traditionally, coming across a product you wanted to buy while watching a video would mean pausing what you&#8217;re watching and switching apps or sites to complete the purchase.&nbsp;<\/p>\n\n\n\n<p>Shoppable videos eliminate this disjointed experience by enabling instant orders. You can now get what you want at the moment without any context switching.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Let You Try Before You Buy<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Many shoppers are wary of buying a product before they can see it in action.&nbsp;<\/p>\n\n\n\n<p>Shoppable videos allow you to learn all about an item, see it used, and understand its value before purchasing.&nbsp;<\/p>\n\n\n\n<p>It mimics an in-store experience where you can touch and feel a product before deciding to buy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Are Interactive<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Shoppable videos provide a much more interactive, engaging shopping experience than static images or text descriptions alone.&nbsp;<\/p>\n\n\n\n<p>They keep the viewer focused on the content while also encouraging action. The interactivity also creates a more immersive customer experience overall.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Offer Targeting Potential&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>With shoppable videos hosted on social platforms or embedded on websites, they offer powerful targeting potential based on viewer data and context.&nbsp;<\/p>\n\n\n\n<p>Brands can reach very specific audiences with highly relevant products at exactly the right time when the viewer demonstrates intent through their actions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Are Accessible Across Devices<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Shoppable videos work seamlessly across smartphones, tablets, computers, and smart TVs.&nbsp;<\/p>\n\n\n\n<p>Mobile is especially convenient for instant purchases via shoppable videos. The interactive elements and checkout capabilities translate easily to the small screen.<\/p>\n\n\n\n<p>As you can see, shoppable videos check all the boxes when it comes to driving e-commerce success today.&nbsp;<\/p>\n\n\n\n<p>They leverage the power of visual content while eliminating friction in the buying process.&nbsp;<\/p>\n\n\n\n<p>The data also backs it up: 60% of consumers prefer to watch a video to learn about a product before purchasing.&nbsp;<\/p>\n\n\n\n<p>Shoppable videos allow you to align with these preferences to boost your sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementing Shoppable Videos&nbsp;<\/strong><\/h2>\n\n\n\n<p>Now that you know why shoppable videos are so valuable for businesses and brands, let\u2019s discuss how you can start implementing them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose a Video Platform&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Popular platforms like YouTube, TikTok, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and Facebook all facilitate shoppable videos in some capacity.\u00a0<\/p>\n\n\n\n<p>Choose the platform(s) that make the most sense for your goals and audience.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make Interactive Elements&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Work with a video editor to add interactive click triggers, buttons, and graphics within your videos. These will enable viewers to instantly shop the products shown.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link to Product Pages<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Make sure to link the interactive spots within your shoppable videos to the appropriate product pages on your e-commerce site or third-party retailers. This powers the instant checkout capabilities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promote Your Videos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Distribute your shoppable video content across your website, social channels, and <a href=\"https:\/\/www.beglobal.co.za\/email-marketing-services.php\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> campaigns. Promote the videos to your audience so people actually see them and engage. Think of them like any other product listing.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze Performance<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Use analytics to see which shoppable videos drive the most traffic and conversions. Continuously optimize your videos for sales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay Innovative<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As shoppable video platforms and features advance, take advantage of new formats like livestreams and virtual try-ons to create an even more immersive, transactional experience.<\/p>\n\n\n\n<p>Read More- <a href=\"https:\/\/www.beglobal.co.za\/blog\/programmatic-advertising-what-it-is-how-it-works-and-why-it-matters\/\">Programmatic Advertising: What It Is, How It Works, and Why It Matters<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re browsing through your social media feed when you come across an intriguing video.&nbsp; It starts playing automatically, immediately grabbing your attention. You watch as an influencer shows off the latest fashion pieces and accessories.&nbsp; The clothes and jewelry look so stylish &#8211; you&#8217;d love to buy some for yourself. Then, just as you&#8217;re thinking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[84],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shoppable-videos","tag-shoppable-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need To Add Shoppable Videos To Marketing Strategy<\/title>\n<meta name=\"description\" content=\"The possibilities are endless when you harness the power of shoppable videos in your e-commerce strategy. It\u2019s a win-win that you need to tap into now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beglobal.co.za\/blog\/why-you-need-to-add-shoppable-videos-to-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need To Add Shoppable Videos To Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"The possibilities are endless when you harness the power of shoppable videos in your e-commerce strategy. It\u2019s a win-win that you need to tap into now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beglobal.co.za\/blog\/why-you-need-to-add-shoppable-videos-to-your-marketing-strategy\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T10:55:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T10:55:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beglobal.co.za\/blog\/wp-content\/uploads\/2023\/10\/shoppable-videos-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"beglobal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"beglobal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beglobal.co.za\/blog\/why-you-need-to-add-shoppable-videos-to-your-marketing-strategy\/\",\"url\":\"https:\/\/www.beglobal.co.za\/blog\/why-you-need-to-add-shoppable-videos-to-your-marketing-strategy\/\",\"name\":\"Why You Need To Add Shoppable Videos To Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.beglobal.co.za\/blog\/#website\"},\"datePublished\":\"2023-10-12T10:55:36+00:00\",\"dateModified\":\"2023-10-12T10:55:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.beglobal.co.za\/blog\/#\/schema\/person\/7b72789a567ee02bd9395cfa1d1b2305\"},\"description\":\"The possibilities are endless when you harness the power of shoppable videos in your e-commerce strategy. 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